Case Studies
Story Strategy and Expression in Real Life
Every project is different, but patterns emerge when you listen closely. These case studies show how our process comes to life, from logos to language, and from story strategy to community connection.
The OWL Model
The OWL Model is a relational brand strategy framework built specifically for international schools, helping leaders manage perception, align community, and build belonging through story.
School ID Logo System
We built the School ID logo system to demonstrate how flexible, strategy-led branding can work in real school contexts. From formal seals to mascots and favicons, every mark is part of a unified system built to scale.
Audience Toggle
One message. Two audiences. WAB found a smarter way to speak to students and parents, each in their own voice.
Color: Designing for Interaction
The meaning of a color changes beside another — just like the chemistry inside a good homeroom class. We design palettes the way schools build community: with care, balance, and belonging at the center.
The OWL Model
The OWL Model is a relational brand strategy framework built specifically for international schools, helping leaders manage perception, align community, and build belonging through story.
School ID Logo System
We built the School ID logo system to demonstrate how flexible, strategy-led branding can work in real school contexts. From formal seals to mascots and favicons, every mark is part of a unified system built to scale.
Audience Toggle
One message. Two audiences. WAB found a smarter way to speak to students and parents, each in their own voice.
Color: Designing for Interaction
The meaning of a color changes beside another — just like the chemistry inside a good homeroom class. We design palettes the way schools build community: with care, balance, and belonging at the center.