Why Schools Start Here
Clarity before commitment.
Understanding where your marketing and communications stand today is the first step toward shaping where you want them to go next.
Right-Sized Strategy
Identify what kind of support your school actually needs before starting a full project.
Immediate Insight
Understand how your brand, communications, or visuals are working right now.
Shared Understanding
Bring leadership, marketing, and academic voices together around the same story.
Strategic Direction
Leave with a short summary of opportunities and a recommended path forward.
How It Works
A focused, efficient process that sets your story in motion.
Not quite sure what’s off in your marketing or communication, but sense that something isn’t connecting? Or maybe you already have a clear idea of what you want to do and just need to start from a strong, strategic place.
The Story ID Discovery Session is the first step in all of our services. We bring a few key voices together to look honestly at where your story stands now and where it should go next.
1. Pre-Discovery Call or "Intro Call" (Free)
A short conversation to confirm that this session is the right fit and to outline your goals.
2. Pre-Session Survey
Together we review what we learned from your survey and pre-call, explore how your brand is experienced by different audiences, and identify challenges and opportunities.
3. Discovery Workshop (2-Hour Zoom Session)
Interviews or group interviews with parents, students, staff, and alumni uncover the stories people already tell about your school. We look for recurring themes around communication, values, and community building.
4. Summary & Proposal
You receive a short report summarizing our findings and recommendations, along with a proposal, if needed, for addressing the issues or opportunities identified.
What You Receive
- A brief summary of key insights and recommendations
- A clear proposal for next steps and project options, if needed
- Alignment between leadership, marketing, and creative voices
- Readiness for deeper work in Brand Strategy, Community Alignment, or Creative Direction & Design
Start with Discovery
Every engagement begins with a Story ID Discovery Session, a short but powerful first phase that defines your goals, audiences, and priorities. The cost varies by scope and is always credited toward your full project.
We also offer a free Pre-Discovery Call to help you decide whether this is the right next step for your school.