Join us at Final Site University Taipei!
I’m thrilled to announce that I’ll be presenting the closing workshop at Finalsite University Taipei in just three weeks! Join me on Friday, February 28, as we wrap up an incredible event focused on the latest in school marketing and communications.
About the Conference
The event kicks off at Taipei American School on Wednesday, February 26, with an optional pre-event training session for school web managers and admissions professionals.
The main conference begins on Thursday, February 27, featuring two full days of sessions covering digital marketing, enrollment strategies, community engagement best practices, and more. It’s a fantastic opportunity to connect with fellow school marketing professionals, share insights, and learn from industry leaders.
Don’t miss out—register today!
Why Finalsite?
During my time working in-house at Western Academy of Beijing, I learned a lot—and much of it came from Finalsite. While I had managed websites before, Finalsite’s Composer CMS made everything smoother. The platform’s ease of use allowed our team to focus on content and strategy instead of backend headaches. And with Finalsite managing ongoing technical updates and site maintenance behind the scenes, we had peace of mind knowing our website remained functional, secure, and optimized as the digital landscape evolved.
When WAB began developing a new website in early 2024, I was reminded just how well Finalsite understands the unique needs of schools. Their expertise helped bring our new brand strategy to life, reinforcing our focus on empathy and user-first simplicity in school communications.
Finalsite’s solutions go beyond just websites—they empower international schools to tell their stories effectively.
The Empathy Overhaul: Understand Your Parents, Strengthen Your Outreach
I’ll be leading a hands-on workshop on empathy in school marketing, designed to help schools connect more deeply with their parent communities.
- Why it matters: Understanding what truly motivates your parents is the foundation of effective marketing.
- What you’ll gain: A blend of brand strategy principles and interactive activities to help you see your school through your audience’s eyes.
- What it leads to: More intentional storytelling, stronger parent engagement, and attracting new families aligned with your school’s values.
This session is the perfect way to take the first step toward marketing that truly connects. I hope to see you there!
🔗 To see other speakers, visit: https://www.finalsiteuniversity.com/taipei-2025/speakers
School ID is rooted in rural southern Minnesota, USA, but much of the year I stay in Kuala Lumpur—a centrally located hub perfect for serving Asian markets and clients worldwide.
