Why Schools Choose This Work
Design and communication with clarity, collaboration, and purpose.
Purposeful Design
Create graphics and materials that look great and stay true to your school’s identity. Every design choice reflects your story, even when the project is small.
Aligned Art Direction
We can partner with your in-house or local creatives. We collaborate to bring consistency, identity, and intention to any project.
Cohesive Marketing
Bring a campaign or large project like a website into alignment with your school’s true identity. We help shape visuals and messages so they connect clearly and authentically with the people you want to reach.
Authentic Photography
Capture real moments of learning and life on campus through documentary-style photography.
Systemized Content
Give your team shared guidance for how to write and communicate. Content becomes organized, on-brand, and aligned with how your community understands your school.
Activate Your Strategy
Create the systems that make your brand usable. We build practical structures for graphics, writing, and content that help your team move from strategy to consistent, thoughtful execution.
Design Examples
For more in-depth work, visit our Case Studies page.
To see additional design and photography by Matt Wehner, go to matt-wehner.com.
Custom Illustrations & Graphics
Proposed tiger cub version of the WAB mascot, designed for use in early grades.
Custom Illustrations & Graphics
Cover illustration for the comprehensive Brand Strategy Guide developed for Western Academy of Beijing.
Custom Illustrations & Graphics
Cover illustration for an Elementary School Yearbook.
Campus Signs & Posters
As part of the new WAB Brand Strategy that I led, this building sign helped translate the refreshed identity into campus space.
Campus Signs & Posters
COVID protocol posters created to make younger students feel safe during on-campus learning.
Campus Signs & Posters
These street banners and the campaign around it resonated across the WAB community and became the visual spark for their refreshed identity.
Micro-sites & Webpages
Formerly distributed as pdf files, these new parent/student handbook became micro-websites that made key information more accessible and easier to update.
School Event Campaigns
At many schools, event graphics and posters are student-designed. When time or logistics didn’t allow, we can step in to handle layout and production.
School Event Campaigns
At many schools, event graphics and posters are student-designed. When time or logistics didn’t allow, we can step in to handle layout and production.
School Event Campaigns
At many schools, event graphics and posters are student-designed. When time or logistics didn’t allow, we can step in to handle layout and production.
Web Animations
A custom animation created for a webpage that existed as a centralized onboarding hub for new families and staff at WAB.
Dynamic Print Publications
A playful flip animation in the upper corner brought movement and surprise to this elementary yearbook design.
Dynamic Digital Publications
When early COVID made printed yearbooks hard to distribute, I created a fully interactive digital version for the elementary community—easy to access from anywhere in the world.
How It Works
A flexible collaboration shaped by your goals and creative needs.
Each engagement is unique, and many factors shape our partnership. Story Expression is our most flexible service. Size and scope vary widely depending on your team, timeline, and the brand work you already have in place.
Every project begins with a short intro call so we can understand your priorities. Larger or more complex work may benefit from a full Discovery Session. Smaller projects can move forward with a creative brief built directly from what we learn in the intro call and early conversations.
What Shapes Our Projects:
1. Where You Already Are
You may have a strong brand strategy in place and simply need help clarifying how it shows up in writing, visuals, or current marketing.
Or you may be exploring new creative directions without a firm strategy yet. This is more ambiguous, but it can still be a meaningful first step toward more intentional communication.
2. Project Type and Complexity
Your needs may be large projects with multiple moving parts, such as a website or a full campaign. In these cases we can partner as a creative lead and work alongside your in-house team or outside partners such as Finalsite to keep everything aligned with your brand.
Or you may need something small and focused, such as a simple graphic or a set of social media templates.
3. Story Framing and Content Systems
If your team already understands your community well, we can help shape a storytelling strategy that strengthens news, campaigns, and ongoing communication. Using your community personas as reference, we define story pillars and show how your brand personality guides tone, rhythm, and writing choices.
If you need to learn more about your community first, explore our Community Alignment offerings.
If your brand or visual strategy needs more definition, our School Story Framework service may be the better starting point.
Types of Projects
Creative partnerships designed to show and tell your story with clarity and care.
Each collaboration is customized, but examples include:
Documentary and Campus Photography:
capturing authentic moments of learning and daily life (not posed school portraits).
Visual System Extensions:
adding new sub-brand logos, icons, or departmental graphics to expand existing brand frameworks.
Documenting What You Already Do:
organizing and documenting your school’s existing writing, content, and voice systems for clarity and consistency.
Graphic Design and Campaign Systems:
designing intentional graphics for admissions, enrollment, or communications campaigns.
Social Media Art Direction and Templates:
creating on-brand visual and content templates for posts, campaigns, and announcements.
Website Art Direction:
partnering with Finalsite or your existing web team to ensure visuals and voice stay true to your brand.
Mascot Design and Illustration:
creating or refining illustrations and mascots that complement your existing brand system.
Content Direction:
helping schools structure storytelling and content around community motivations and brand personality.
Webpage Design Within an Existing CMS:
refining or building pages that align with your brand system and content tone.