Don't
forget
your ID.
I say it daily to my kids and learned it firsthand while working in international schools: "Don’t forget your ID."
Don’t get me wrong, forgetting your ID at school isn’t a total disaster. Without it, getting on campus, grabbing lunch, and navigating the day just don’t go as smoothly.
But School ID isn’t about ID cards—it’s about your school’s Brand Identity. Forgetting that can impact your school far beyond waiting longer for lunch. This identity is essential in every piece of marketing, communication, visual, and beyond.
Understanding your true identity brings intentionality and efficiency to all outreach. It brings clarity to your story. Beyond logos and colors, your brand is the evolving story that connects your school with those who matter most. Together, let’s clarify your school’s true identity and story, and bring your brand to life.
Brand Strategy
ID = Identity Defined
We connect with brands for the same reasons we connect with people. Shared values and purpose bring us closer. Your school’s brand story already exists; it just needs to be clearly defined. Together, we’ll uncover its personality, values, and distinct qualities, refining the elements that bring your key people closer.
Through data collection, interviews, and workshops, we’ll capture how your school is perceived and align its true identity with those who matter most. We build clarity for your community.
Optimize In-House Marketing
An outside perspective can align administrators and marketing teams, empowering effective and unified outreach.
Marketing and creative roles differ from traditional academic positions, and in-house teams face unique challenges and opportunities. School ID helps in-house teams create synergies by aligning their deep immersion in school culture and brand expertise with institutional goals. Together, we can bridge these gaps, bringing clarity and support to help administrators and creative teams achieve impactful, cohesive communication. We build simplified systems toward confident marketing.
Graphics with Intention
Know your brand first, then express it through strategic design.
Once your true Brand Identity is documented, School ID creates custom designs and identity systems that align seamlessly with your strategy. With a foundation in graphic design and identity development, I bring years of in-house graphic design experience to ensure your visuals reflect your school’s essence. Alternatively, School ID can collaborate with local designers or your in-house team, serving as an art director to guide talent in capturing your school’s unique culture while staying true to your brand.