We
see
in story.
When your Living School Story feels intentional, your audience notices. Even before they know why.
Schools may not talk about “brand,” but they care deeply about their story. They want their values to be seen, their strengths to be understood, and their community to feel connected. What they often reject isn’t branding—it’s the common misunderstanding that it’s only about logos, fonts, and slogans.
We see brand as more than visuals and marketing. We see in story. A system of narrative perception shaped by identity, values, audience, and expression. The question isn’t whether your school has a brand. It’s whether you’re shaping your living story or letting it drift.
Because at the center of every school story is a community that wants to belong. A family that wants to feel connected. A staff member who wants to see themselves in the mission. Our work makes it possible for people to live inside your story—not just glance at it. When your brand is aligned from the inside out as a Living School Story, people notice the little things. It feels grounded. It feels like it’s working.
Brand Strategy
ID = Identity Defined
We connect with brands for the same reasons we connect with people. Shared values and purpose bring us closer. Your school’s brand story already exists; it just needs to be clearly defined. Together, we’ll uncover its personality, values, and distinct qualities, refining the elements that bring your key people closer.
Through data collection, interviews, and workshops, we’ll capture how your school is perceived and align its true identity with those who matter most. We build clarity for your community.
Optimize In-House Marketing
An outside perspective can align administrators and marketing teams, empowering effective and unified outreach.
Marketing and creative roles differ from traditional academic positions, and in-house teams face unique challenges and opportunities. School ID helps in-house teams create synergies by aligning their deep immersion in school culture and brand expertise with institutional goals. Together, we can bridge these gaps, bringing clarity and support to help administrators and creative teams achieve impactful, cohesive communication. We build simplified systems toward confident marketing.
Graphics with Intention
Know your brand first, then express it through strategic design.
Once your true Brand Identity is documented, School ID creates custom designs and identity systems that align seamlessly with your strategy. With a foundation in graphic design and identity development, I bring years of in-house graphic design experience to ensure your visuals reflect your school’s essence. Alternatively, School ID can collaborate with local designers or your in-house team, serving as an art director to guide talent in capturing your school’s unique culture while staying true to your brand.